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Focal Point: Insights from the Parallax Blog

Discover the best practices for sales pricing, project accounting and resource management needed to evolve your digital agency.

July 20, 2020

5 Sales Operations Best Practices For a Professional Service Organization

If you’re a founder of a professional service firm, you probably didn’t start the company because you wanted to be a salesperson. You likely set...

May 29, 2020

How Digital Services Succeed: Revenue Targets

This situation is all-too-common: An agency owner sets revenue targets based on the previous year’s results with the assumption that they should do even better...

May 18, 2020

How Digital Agencies Succeed — Part 2: Project Margin

In our three-part series, How digital agencies succeed, we’re sharing key metrics and best practices related to professional service sales and operations. Our first post...

April 27, 2020

How Digital Services Succeed: The Employee Utilization Rate Fallacy

There are over 60,000 digital services companies in North America. What sets these organizations apart from one another? The caliber of their craft, methods, and...

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