Utilizing Customer Lifetime Value & How to Calculate It
Customer lifetime value (CLV) is a popular metric used at SaaS and product companies, but we don’t see it measured as frequently at professional service...
Focal Point: Insights from the Parallax Blog
Discover the best practices for sales pricing, project accounting and resource management needed to evolve your digital agency.
Resist the temptation to Reinvent the Agency Operations Wheel
Many things make your firm unique from the one down the block: your culture, people, methods, and origin story — to name a few. But...
Resource Management vs Capacity Planning: Why You Need Both
Resource management and capacity planning are indeed two different things. However, digital agencies must consider both as part of the same process to understand customer...
Are Your Company Values BS? Here’s How To Do Them Better.
Corporate values are a set of behaviors that a business and its employees agree to live by and hold each other accountable to every day....
How to Calculate Benchmarks: The Industry Benchmark Calculator
Digital services companies set themselves apart from each other with the caliber of their craft, method, and people. But when it comes to running the...
Duration-Based Pricing FTW!
How should digital services companies price when humans are terrible at estimating time? It’s tricky when your product is your people. Regardless of whether you...
5 Sales Operations Best Practices For a Professional Service Organization
If you’re a founder of a professional service firm, you probably didn’t start the company because you wanted to be a salesperson. You likely set...
How Digital Services Succeed: Revenue Targets
This situation is all-too-common: An agency owner sets revenue targets based on the previous year’s results with the assumption that they should do even better...
How Digital Services Succeed: Project Margin
Project margin is an often sensitive, but important topic for business owners regardless of their size or maturity. Having a clear understanding of the margin...