AI is Changing How We Work – So How Do We Adapt?
Join us for a live discussion with Brian Kessman, Founder and Principal Consultant at Lodestar Agency Consulting and Jessica Tiwari, Chief Product Officer at Parallax on June 26th at 10am PT / 1pm ET
Learn more below ↓
This event has concluded.
Check back later for the recording!
Featuring
Brian Kessman
Founder and Principal Consultant, Lodestar Agency Consulting
Jessica Tiwari
Chief Product Officer, Parallax
Overview
AI isn’t just speeding up delivery – it’s unraveling how agencies price their work.
In this candid conversation with Founder and Principal Consultant at Lodestar Agency Consulting, Brian Kessman, we’ll explore how agencies are starting to switch up their pricing playbooks to reflect the real value they deliver—and how AI is accelerating the need for change. Hosted by Parallax’s Jessica Tiwari, this 50-minute session is built for leaders who are ready to evolve.
Well unpack:
✅ Why traditional pricing models are under pressure in a world where AI speeds everything up
✅ What value-based pricing actually looks like (and why it’s not as scary as it sounds)
✅ How to shift your model without risking your margins
✅ How agencies are using AI to enhance pricing, not destroy it
✅ What internal metrics to track when hours no longer tell the whole story