Definitive Guide: Utilization For Digital Agencies

INSIDER TIP

Utilization is the key to overall organizational profitability and productivity. Learn how to track, define, and calculate utilization.

By understanding utilization, you can expect to:

  • Easily measure and track business-critical metrics
  • Drive sustained gross profit growth
  • Effectively communicate to your organization
  • Evolve your business operation strategies

 

Don’t get carried away with non-billable projects.

Don’t use utilization as a lagging indicator.

Don’t try to increase billable utilization by adding meetings.